It's mostly just CPC. Sometimes your site might show ads that pay you a tiny amount for every 1000 views but they're not so common.
- 08:55
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- In early internet days, you may see a site notice asking everyone to click the ads. The day has gone long time ago. If Google detects possible cheating, there is no such thing as presumption of innocence. They assume that you are guilty.
- Do not click your ads. If Google catches you, they will suspend your account and retain any earnings you might have. However, if you, by mistakes, click your ads for one or two times, Google will keep that earning but rather not to punish you as long as it doesn't happen constantly.
- Google has a lot of restrictions on how the ads have to be displayed. One of the major reasons for account suspension is that webmasters tried to blur the ads and mislead others to think that it's "content". For simplicity, never attempt to use CSS to hide Google's logo unless you're authorized to do it!
- If you don't have any content, Google will have to guess what your page is about. It may guess wrong, and so the ads that it displays may not be relevant.