Ad RPM is simply meaning the ratio between Estimated earnings and total ad impression are multiplied by 1000. In calculation we see that
Ad RPM = (Estimated earnings / Ad impressions) * 1000
To increase and decrease Adsense earnings Ad RPM plays great role indeed, since the advertising bit types are different and many advertisers prefer cost-per-thousand impressions (CPM) rather than CPC or CPE types so you can see a gradual rise up or drop in Adsense earnings which are mainly affected by Ad R...
- 11:40
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There could be a few reasons but one could be that there were some higher paying advertisers that were placement targeting your site & by changing your URL you lost all of them until they find your new domain. Another is that even though you're using the same ad code since the ads are on a different site the bots aren't placing the same ads to the new domain that they were placing on the old.
Over time as the bots crawl your site more & advertisers find the new URL it may improve but it may take a while & it may not ever get back...
- 11:07
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Go to Google Adsense and login your account. According to our previous description pick an appropriate adsense ad unit
Remember: The ad you want to show on homepage you must choose rich media(image and text ad) but for static page or post page choose only contextual or text ad slot to help robots performing better with your site content.
Ad Title - font-family: Some experts suggest Verdana as adsense ad title but my suggestion is to pick ad slot title font similar to your body font for letting better experience your adsense ads onto your content.
Ad...
- 11:32
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All the advertisers you had on your site previously aren't likely on your site now.
CPC is based on the price that the advertisers have bid to appear on your site, and now, your adsense code is different. It will probably take time for the advertisers to find it again.
CTR could be related to the ads, since what you have now may be different advertisers than what you had before.
A new account means no history. Even if the sites have history, they will originally appear new because the account is new. New ad code, new advertisers.
A little...
- 11:37
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There is no "best" number for CPC and RPM, It can vary from publisher to publisher, and even site to site.
RPM is based on your estimated earnings and impressions, so that's going to vary based on those statistics, and those stats change all the time, so that means the RPM will change.
CTR should be reasonable though.
In other words, if you have 100 impressions, you don't also want to see 100, or even 25 clicks.
You might expect to see anything between 3 and 5 clicks for 100 impressions. Too much more can be heading towards the high...
- 11:17
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CTR or Click through rate is calculated by clicks for impressions, views, queries in 100%. CTR is normally calculated and reported to Google webmaster tools also Google analytics when visitors are clicking on links from search engines results pages, social networking sites, or referring pages before entering a webpage.
Ad CTR is a bit different than "CTR" which reports clicks for Ad impressions in 100%. To increase Adsense earning this is more important to increase Ad CTR. Read the following article:
How to Improve Google Adsense CPC and CTR...